The thematic field of our group is the "Homo oeconomicus".
I would say that the model of the rational, self-interested decision maker who maximizes his/her utility does not fit the reality. In general people are both rational and emotional. Therefore "homo oeconomicus" does not explain all existing perspectives. In our thematic field we should not adore or worship this out-dated model. It should be more a criticism on it. Research found out that people tend to share with others for social welfare. There is a tendency to distribute and allocate payoff in a group. People share with others but also trust other people. Hence, a new leitmotif in economics is needed, since not all people are selfish orientated.
My suggestion for a logo for our group would be either Dagobert Duck on a sign with a cross or the honourable merchant as presented next to this text.
My observation idea would be to conduct focus interviews with managers at all levels and across all functions about their understanding and criticism on the "homo oecominicus". The aim should be to gain an insight in the manager’s current situation, their organizational strengths and what they see as the opportunities for improvement.
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